If you’ve signed up to exhibit at NEW, you’ll know that the show has the power to send a high number of quality prospects straight into the path of your sales team. But to get the right visitors there faster, it helps if the people you want to see know where you’ll be.

Marketing plays an extremely important role in any exhibition and NEW is no different. In fact, there are a few simple steps you can take straight away to maximise your chances of show success.

Logos: Remember to put the NEW logo on all of your advertising and promotional material to remind your target customer base that you will be at the show. Download NEW logos here.

Show Invitations: Send out personalised show invitations by post, email and via your sales team; this is a highly effective way of generating stand traffic

PR: Submit press releases to targeted industry journals; this is a cost-effective way of promoting your presence at the show. And it’s easy, too. Simply send us your release and we’ll distribute it for you. View our Press List for publishing deadlines.

Magazines covering the event and their deadlines
Click here for word doc with listings

The Big NEW Competition – your chance to get even more out of the show!
If you get the most visitors to your stand in 2008, you’ll receive a discount of 30% off your stand in 2009! All you have to do to win is make sure visitors use your ticket or register online via your link. Good luck!

Press List
Press releases are a highly effective method of promoting your presence at National Electronics Week cost-effectively. Click here to view our full Press List with details of deadlines and contacts for relevant publications.

Remember, you can simply email your release to our team and we will distribute it for you.

Writing the Perfect Press Release…
To maximise your chances of getting published, we’ve produced a guide to creating an effective press release. To read it, click here.