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Top Tips for Press Releases
- Press materials will work best if they are simple, and benefits-driven. Include information about where you will be, what you are bringing and how this will benefit your target audience
- Think of the body of your press release as an inverted pyramid. Editors need to be able to cut from the bottom up while the reader requires the maximum amount of information in the minimum amount of time
- Make sure that your message is delivered clearly; a press release should not showcase your writing skills, but rather, your communication skills
- Quotes from company or service representatives are generally very beneficial in any press release, making it appear more personal and engaging
- Always ensure that your press release includes contact details in case the publication requires additional information
- Finally, make sure that you are aware of the deadline structure and editorial policy of the publications to which you are sending the release. If you can deliver a release in the right format and at the best possible time, you will further increase your chances of inclusion
